Sales-trained. Story-driven. Audience-smart.
I’ve always been a writer — but my career began somewhere unexpected: in international B2B sales.
Armed with a language degree and a headset, I was cold-calling across time zones, learning fast what makes people listen — and act. That’s when I discovered a secret weapon:
Words sell.
Since then I’ve spent 25 years in marketing and communication — across B2B, B2C, print, and digital. I’ve built brand voices, launched campaigns, and crafted copy that gets results. Along the way, I earned a Master’s in Creative Writing — and picked up a few awards for my fiction writing too.
Today, I bring a unique blend of communication to my client:
The psychology of sales
The strategy of marketing
The craft of fiction storytelling
And the cultural insight that comes from fluency in four languages
It’s a rare blend — and it’s what makes me a powerful communicator and a sharp, versatile copywriter.
Whether you need copy that connects across cultures, content that brings clarity to your brand, or messaging that simply works harder — I’m here to help you say it better.
This is just a small selection of the brands I have worked with over the years:
☕ A few extra things you should know…
I’ll be your biggest cheerleader — and the one who gently steers you back when you drift from your goals.
Ask me for two ideas and I’ll probably send you twelve. I’m all in. Always.
And I never say no to a coffee. That’s the Scandinavian roots in me. Where I come from, coffee isn’t just a hot drink — it’s a ritual, a reason to pause, a chance to connect and share stories.
That’s how I work, too: curious, collaborative, and fuelled by conversation.
So let’s talk — human to human. Ideas taste better over coffee anyway.