I write things…but that’s just the start…

Or the end. Because before I even put fingers-to-keyboard, I sit down with you and listen to your story. I look at your business holistically to pin down your exact proposition. I challenge the things you take as given and use my creativity and experience to help you find new ideas and fresh thinking. In short, I don’t just sell words:

  • I create a bespoke brand messaging guide so you can keep your new messaging consistent everywhere and amplify it through your marketing

  • I bring you higher leads and sales

  • I make you the go-to solution in your dream client’s eyes

I call it the Human Intelligence Service.

I tailor a bespoke package for your business that will reach your dream clients in all the places they’re looking for you.

This could include one or all of the following:

  • Blogs with less navel-gazing, more purpose.

    Here’s what I do:

    • Find the unique take on every one of your topics

    • Write posts in a style that gives you real personality

    • Turn every post into relationship-building opportunities

  • Email marketing is a great low-cost tool - BUT that also means that inboxes are clogged with them. People are ready to delete on arrival. Make sure they don’t delete you.

    Here’s what I do:

    • Craft just the right subject line to catch your dream client’s eye.

    • Write in a style that keeps them hooked right till the end.

    • No limp ‘learn more’ buttons - Clear CTAs they can’t help but click on.

  • Your website copy shouldn’t just ‘be there’. It should be your best sales tool, attracting your dream audience and converting them from prospects to paying clients.

    Here’s what I do:

    • Tell your story in a way that hooks the reader - and makes them the hero of your brand

    • Craft strategic and SEO-friendly website copy that actually sells for you

    • Write in a way that’s tailored to how people read online

  • 4 seconds. That’s roughly how long you’ve got to hook someone on socials.

    Here’s what I do:

    • Find the few words that work the hardest - focusing on YOUR story

    • Use short-form storytelling techniques that hook, transition and leave your readers wanting more

    • Deliver precise, concise copy that speaks straight to your cream client

  • People ignore ads. But they binge on stories. Storytelling is essential to making people connect with your brand.

    Here’s what I do:

    • Combine my fiction writing expertise with persuasive sales psychology to write a complete brand story that works across all your platforms

    • I focus on all those quiet, sometimes overlooked human aspects of your business, like your values, your personality and your perspective

    • I tie it all together into your own ‘brand plot’ - complete with hook, transition and ending.

  • If you’re planning world domination, you need to make sure your copy is ready to follow you:

    Here’s what I do:

    • Prepare your copy for translation and localisation

    • Project manage translations from start to finish

    • Ensure your SEO content is localised and ranking high in the relevant countries.

THREE POPULAR PACKAGE DEALS THAT BOOST DIGITAL PRESENCE

  • Perfect for getting your new business, product or service launched online:

    • Consultation call (60 mins)

    • 1 SEO landing page

    • A direct response launch post or script for relevant SOME platforms with visuals

    • Up to 15 direct-response launch emails

    • 1 blog/newsletter content plan

      (includes 2 rounds of revisions)

  • Old content, new kick. A great option for revamping your brand, growing traffic and boosting online presence.

    • Consultation call (60 mins)

    • Up to 7 website pages

    • Up to 15 direct response emails

    • 5 blog posts

    • 5 LinkedIn articles

      (includes 2 rounds of revisions)

  • Got a specific event, competition, or sale coming up? This is a quick helping hand to generate traffic in the right direction.

    • Consultation call (60 mins)

    • Email campaign plan

    • Up to 5 direct response emails with visuals

    • ·Up to 5 SOME posts/scripts with visuals

      (includes 2 rounds of revisions)